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Napapijri dives into upcycling with the infinity jacket

Thanks to the upcycling fashion, Napapijri goes even further in the direction of preservation of the environment.

The brand opens a new path in upcycling with Infinity the first 100% recyclable jacket. The revolutionary jacket, Infinity, innovates by its unique manufacture: the padding and finishes are recycled yarn from fishing nets and other waste, Nylon 6. The outer fabric is created from regenerated Nylon ECONYL. The goal? Minimize the impact of fashion on the environment.

To close the loop, Napapijri has developed a digital program to bring the jacket back to the store for recycling. At the time of purchase, customers will be invited to register their jacket online via a unique identifier. To encourage responsible behaviour, a minimum of two years is required after purchase, before you can bring the jacket back. It will then be recycled into new threads to create new products. Customers will receive a € 100 voucher for use on napapijri.com for an Infinity product.