HOKA ONE ONE announces the launch of its very first line of clothing designed for physical activity and everyday sports. Runners, walkers, fitness enthusiasts and adventurers of the great outdoors will be able to dress from head to toe in HOKA with this new collection, available only online from March 9 on hokaoneone.eu.
The collection is composed of 27 fundamentals of running including tops, tights, woven shorts, socks, caps and many other products designed with advanced technologies to maximize both performance and comfort. It also includes bold and unexpected new pieces designed to meet the everyday problems of all athletes, like niche pieces like the versatile Performance top with 3/4 sleeves and the Performance Utility top for women, ultra-comfortable and fitted to the size.
This range also offers everyday lifestyle products such as comfort-focused upper body products, hoodies and casual hats which complete the range launched at the start of the year with the Puffy unisex jacket. Prices range from € 45 for the Lifestyle top and the Performance tank top to € 225 for the GORE-TEX SHAKEDRYTM running jacket (available from June). As for accessories, they range from € 12 for the No-Show Performance sock to € 35 for the Adventure and Performance hats.
The HOKA line of clothing and accessories has been designed on the basis of numerous consumer feedback. A survey sent by HOKA in 2018, which received nearly 4,000 responses, revealed that consumers want clothing that is both efficient and suitable for everyone. This inclusive approach, a pillar of shoe design
HOKA performance has been integrated into the design of the brand’s new textile range: runners, walkers, fitness enthusiasts and adventurers of all levels will find HOKA clothing perfectly suited to their practices.
This first textile collection is also an opportunity to continue advancing HOKA in terms of the environment and sustainability. For example, the unisex Puffy jacket is made with a PrimaLoft® insulating material containing 100% recycled materials while all high-performance jackets are made with Polartec® Power Dry® fabric, composed of 50% recycled fibers. Finally, the entire women’s line incorporates recycled raw materials.
HOKA’s all new clothing and accessories collection will be featured in the brand’s first printed catalog, which will be sent to consumers later this month. It will display the entire HOKA range, from shoes to clothing. Made from recycled paper, the catalog will showcase complete HOKA looks from head to toe and serve as photo inspiration for a casual and sporty style, with athletes of all types pursuing and achieving their goals with HOKA products.
The entire clothing and accessories collection will be available from March 9 on hokaoneone.eu