Hummel HIVE offers a reinterpretation of its Scandinavian roots inspired of The Cold Hawaii surf resort, located on the west coast of Denmark.

Divided into two drops, the hummel HIVE SS20 range keeps Cold Hawaii as the main inspiration throughout the season, with a first launch combining sport technology with the aesthetics of surfing.
The pastel summer colors merge with the oversized silhouettes of the 1990s, produced with light and functional materials. Evocative of the wind and waves of the west coast, Scandinavian minimalism is preserved through each of the products thanks to translucent details, diving materials, piping … to capture the raw energy of Cold Hawaii.

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