Roger Federer joins Swiss running brand On as an entrepreneur

Roger Federer and On are announcing a unique entrepreneurial relationship that will join one of the world’s most influential athletes with one of the fastest-growing brands in the history of athletic footwear. Federer will invest in On and joins the founders of the young sports brand to shape its future. As a true partner, he helps to oversee product development, marketing and fan experiences as well as the athlete spirit of On’s high-performing culture.