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FW, outdoor with an attitude

FW came to shake up the outdoor industry this winter.

Combining the latest technological innovations with a sober and avant-garde design, the FW collections are above all durable, repairable and eco-designed from materials with a low environmental impact. As part of the slow fashion because timeless, the pieces will be renewed only every 3 years and get rid of diktats ephemeral trends.

The brand draws its inspiration from the Swiss Alps where a part of the collaborating team has made their home, as close as possible to the pitch. The cumulate over 100 years of experience in the textile industry and brings together creative research leaders from around the world – from the Alps to the US Rockies to Japan and New Zealand. The different backgrounds (snowboarders, skiers, surfers, skateboarders, explorers, bikers) and a common passion for the outdoors that today make the richness and diversity of FW.