This new collaboration between the Japanese pillar of the American style Beams and the British heritage brand reveals a unique approach linked to design and offers us an alternative version of the famous English logo.
Beams began as a small shop in the Harajuku district of Tokyo in 1976 and has since grown into a significant retail force in Japan as well as being internat- ionally renowned for their fresh approach to working with global partners.
Playing with the familiar, their unique approach to design offers a fresh take on our classic silhouettes and logo application.
Based on the M3600, the twin tipped polo shirts are designed to be oversized with dropped shoulders, signed off with a repeat Laurel Wreath logo embroidery in colours inspired by tennis courts – blue, orange, green and purple.
The yarn-dyed stripe T-shirt is also over- sized, with a fine horizontal stripe and the four Laurel Wreaths at the chest in a neat vertical row. The bowling shirt, made from 100% cotton, is designed with a relaxed
fit and open collar. It features a large-scale placement of Laurel Wreaths which are printed as a key feature on the shirt.
The track jacket and trousers with stirrups are designed in a heavy tricot, with overarm white striped tape and large Laurel Wreaths on the back of jacket. With reference to proper warm-up sports gear, there is also
a shell suit with a mesh lining. Created in
a traditional yet modern sporting blue, with contrast white panelling and Laurel Wreath embroidery and nylon mesh lining.