Introducing Louie Lopez

Le prodige Louie Lopez était de passage à Paris pour présenter son modèle signature. Il en a profité pour partager avec nous sur des thèmes aussi variés que le choix du T-shirt, ses nouvelles converse et ses souvenirs de Marseille.

Getting right outfit?

Yeah, I think that it’s for everybody. Like, if you don’t feel on point your all day is been turned off, so you have to get the right outfit .You have to feel good when you stepping out the house. Yes could do it if you are wearing the wrong shirt  you will be thinking about that the whole day or something like that so…

So you are packing multiple shirts when you are not sure?

Yeah, you just got the actual one and a safety one. That’s the shirt you always like if you are wearing something wild, at least you have that one in case.

What style, what brands?

I skate for Volcom clothing so I’m pretty much just wear that. But I’m pretty casual. Nothing too crazy so shirts, hoodies. I don’t really wear button up too much but for the most part it’s casual shirts.

What about the shoes ?

One of the first meeting when we start talking about the shoe, they have like archives of Converse with all the old shoes and we decided that we like the tennis shoe  so we decided to start looking at all of them. We found one that we really like and make something that would be similar to that but you could obviously skate on. And pretty much I took 2 shoes I really like to skate with that already existed and that tennis shoe and we put them together to make a shoe that now I really like to skate.

It’s the sole, the bottom it’s the chucks, the number one. One star CC is pretty much the silhouette and little things about a shoe called the breakpoint , like little stitchings details that’s the tennis shoe.

You could pick among any archives?

Yeah,  there is a lot and everyone at Converse is super supportive and open to whatever I wanted. It was really amazing.

But You did not have an idea of what you wanted before you got there?

I had an idea because for the most part when I skate it’s the classic suede. I wanted something that belong the line of those.

Converse had Bulky skateboarding shoes in the 90’s, were you not interested to use those?

Yeah, that was big then but no.

Growing up in the industry, you have witnessed its evolution?

Skateboarding definitely changed a lot. From the time I was younger, that’s just the way it goes. The level of skateboarding these days is insane. You got 8 year old kids doing the most incredible things and whatever. It’s cool to see the progression.

But you are also part of that progression!?

Just trying to keep it going, trying to keep it fresh I guess and keeping pushing myself and having a good time.

Fun but challenging ?

Of course it’s challenging. Obviously when you skate for so long you get a little more comfortable but there are always new stuffs to learn and other areas to get comfortable and stuffs like that.

What is your next thing then?

Getting a shoe was one of the biggest thing I always wanted. I am really excited and I am thankful for that.

I’d say just put out some more parts and keep it productive that’s the main thing I’m about right now.

I have read that one of your favorite trip was in France, but you don’t remember the exact location?

I think it was Marseille. what I really love about that trip was that we did that hill bump that we went on the top of that mountain and just bumping this hil all the way down over and over again. It was at night, the street lights it seemed like we were in a movie. It was empty and seemed it was literally all of us just going back and forth. We get to the bottom, jump in the van, go back up and do it again. Everyone just having the best time ever, it’s just like something getting out of a movie. The scenery, everything just us cruising down this mountain, the water and just doing it all over again.

Was it always clear that you would make a living out of that?

Obviously you have goals and stuffs you wanna do  and it just worked out, but I was never like stressing me too hard. You know I will always skate no matter what. That’s something that I will always do.

 

 

 

Le jour où j’ai rencontré Mike Anderson

Ceux qui me connaissent savent que je suis un inconditionnel de la marque Converse que je porte depuis la pus tendre enfance. Mais le déclic ne s’est réellement produit qu’a partir de mes années collège avec l’apparition de la ligne CONS qui dominait les parquets NBA.
Dernièrement j’ai l’occasion de renouer avec cette fameuse marque et cette non moins fameuse ligne CONS aujourd’hui dédiée au skate. Ce qui est encore plus extraordinaire c’est qu’au lieu de chercher midi à 14h avec des modèles plus sophistiques les uns que les autres, Converse réédite et surtout adapte les silhouettes classiques aux contraintes skate. Pour la derniere mouture, la marque m’a permis de rencontrer la legende Mike Anderson.

Le jour où j’ai rencontré Mike Anderson, on a immédiatement parlé de Kenny Anderson qui lui aussi était passé à la boutique Dayoff pour quasiment la meme occasion un mois plus tôt. Ils ont tellement de valeurs communes, a commençer par la famille qu’ils placent au dessus de tout.

Simple, discret et humble, le légendaire Mike Anderson est issu d’une famille de sport de glisse, son père était surfeur. Lui a suivi les traces de son grand frère, le premier skater de la famille et à son tour petit frère a suivi son chemin répétant le schema de l’obsession pour le grand frère. Aujourd’hui, c’est au tour de sa fille de relever le flambeau, d’ailleurs Mike passe le plus clair de son temps libre à la maison, à skater avec sa fille, il faut dire que la rampe dans le jardin et voir papa dans les vidéos aide beaucoup.
De simple mimétisme de son grand frère, le skate est devenu une véritable obsession pour Mike. Son éducation lui vient du shop de sa ville (5 point) où il passait le plus clair de son temps, c’est là que les gérants lui passait en boucle les classiques faisant de Mark Gonzales, John Cardiel, Julian stranger, Van Wastell et Kenny Anderson ses favoris. Légitimement, très tôt Mike a voulu en faire son métier, malheureusement toutes ses tentatives pour obtenir des sponsors ont été de cuisants échecs. Il fini par abandonner l’ides tout en continuant de rider. Ce n’est que par la résilience de son mentor qui filmait et envoyait des videos de Mike a toutes les companies qu’il a décroché des sponsors boards et chaussures.
Voyait qu’il gagnait bien sa vie, Mike a décidé de lancer une boite de casques audio Loud heaphones où tous les bénéfices sont reversés à des causes liées à l’enfance.

L’arrivée chez Converse s’est faite beaucoup plus tard lorsque que son sponsor chaussure a mis la clef sous la porte, il a reçu de grosses offres de 3 boites mais Converse avait ses faveurs. C’est un mec de Ventura, Californie, la-bas tout le monde porte des Converse. Des Jacks, des Chucks, même son grand-père mettait des onestars. C’est d’ailleurs les seules chaussures qu’il ait jamais acheté! Relax, les membres du team lui ressemble par les valeurs partagées, ils sont dans une compétition saine, se soutenant les uns, les autres. Puriste parmi les puriste, il voyait l’arrivée du skate aux J.O d’un mauvais oeil, puis il s’est fait une raison, espérant qu’ils se plantent pour finalement se dire que c’était peut être un mal pour un bien et que cela changerait peut être la perception du grand public.

Quant à la chaussure pour laquelle nous sommes réunis, il s’agit du lancement d’une One star pour laquelle il a tenu a reduire son impact carbone, aucun matériaux animal, il est végétarien. Cela me rappelle la projet de Kenny Anderson et sa Chuck sortie un mois plus tôt. Il aime dire qu’ils sont frères même si il avoue que Kenny Anderson est beaucoup plus impliqué dans la cause animale que lui en tenant des séminaires… Les deux hommes ayant tellement en commun cela ne serait pas déconnant si ils décidaient un jour de sortir un pack commun nommé « Meet the Andersons ».

 

 

CONS X CHOCOLATE X KENNY ANDERSON X DAY OFF

Converse CONS s’associe à Kenny Anderson ainsi qu’à son sponsor historique, Chocolate Skateboards, pour le lancement d’une collection capsule. La gamme comprend une One Star et deux Chuck Taylor All Star Hi dotées des dernières innovations technologiques et d’une toile poly-coton 100% recyclé.

A l’occasion du lancement le la chaussure au shop parisien, Day off, Kenny Anderson nous a accordé un entretien sur la place de la république, hot spot du skate mondial.

Can you tell us how you started skating, please?

I was 10 years old, my older brother was already skating for a year. At that time, I just wanted to do everything like him. He was breakdancing and I wanted to breakdance too. There was this skateboarding scene in Vegas. His old board became my first board. Basically, I was just sitting on front trying to do stuff.

So there was already a scene in Vegas? I thought you moved to California for skateboarding?

Kind of, it’s a fast forward. It was more like I was in a null, stagnant. Lots of my friends quit skating.  I was 19, just graduating form high school and starting  to go to College. I was already sponsored, I had my first endorsement by a major company at 14 and they wanted me to move out to California but I refused since I was not seeing skateboarding as a career. That’s something I loved to do with my friends at home, when they slowly stopped, I did not skate that much, Yet I was stil sponsored so it was more getting out of Vegas to not get stopped there. Just to see what was out there. I even called my sponsored saying give me a job and I am getting out there, not skating, just a regular job.

So you really liked what you saw in California?

I wanted to see what my options. In California, I fell in love with skateboarding again. Everybody skateboarding everyday, pushing each other with the same passion as in the beginning. Within months I felt like I was 13 again.

Sometimes skateboarding involves not skateboarding

Yeah, we are all express ourselves in skateboarding in a deep way. Skateboarding just happen to be the vessel for your art to come out.

Chad Muska, Gonz…What is it in skateboarding that attracts creative people?

I think people feel that, it’s what moves you. Skateboarding is like a symphony, its own music, it’s like a song, you can feel the rhythm.

What is your story with Converse?

We had a strong crew and it never been about the skate but our SHARP, Lowriders, they all came from skateboarding. Of course we all copied styles from videos but with time we are just a bunch of friends going back to basics jeans, white shirts and chucks. Looking down we just wanted to be comfortable and skating wise is about the board feel  so chucks, purcells, one star and Dr J’s.

You turned down an offer at a very young age from another company?

Yes it just did not feel right for me. I love my converse. I could buy 2 chucks for 20 at Helmut store in Vegas.

So you finally signed with Converse in the 90’s and…

I got a hook up from my roommate who was the first pro they ever signed. It was like a dream coming true, I will get all the chucks I wanted and then I received a box of bulky shoes. So I had to go with the big shoes and be corporate.

18 years later you finally get your first chuck

So a couple years ago they offered me my first pro model, I naturally asked for a skateable chuck but I was answered it was already inline. I got it but I try so I try to make it go that way and finally getting my chuck.

Does your philosophy reflects in this collaboration?

it’s more looking on my history with converse and relates it to what I am now. Stitch line from the 70’s since I’m from 76 for the recycled rubber toe, Inspiration of the japanese flag, red dot, chocolate square. I am against animal cruelty, so did not my name attached to anything animal, I wanted them in recycled canvas because classic converse are in canvas, organical laces…

So there were a lot of product development in those?

Converse is so big, they have done stuff, they envisioned this but attached to a name and an ambassador, I’m so happy I didn’t have to compromise. Hopefully it looks cool to some people

Now that you achieve your goal to have a chuck with your all philosophy, what could be your next pro model?

I need to more creative. It would definetly be a classic, maybe loafers, I have a couple of ideas

Photos prises par ALEX PIRES

Converse One Star

La One Star est une pépite de Converse née en 1974. Favorite de la scene alternative des années 90, elle fut adoptee par la scene fusion et ses auditeurs skateurs. Elle a fait son grand retour à l’automne 2015 sur sa pratique de predilection grace a sa semelle Nike Lunarlon, le caoutchouc antidérapant Cons et la languette à soufflet. 

Converse CONS Breakpoint

Aujourd’hui, Converse Inc. annonce le lancement de sa nouvelle collection Converse CONS Breakpoint,
une gamme exclusive de sneakers créées en collaboration avec quatre boutiques pointues européennes :
Pour ce partenariat, ces enseignes influentes, situées dans des villes européennes emblématiques, ont apporté leur propre touche créative à la sneaker Converse CONS Breakpoint, chacune proposant un modèle inspiré de sa culture locale spécifique.

La nouvelle Converse CONS Weapon

CONVERSE Inc. annonce aujourd’hui le lancement de sa nouvelle Collection de sneakers Converse CONS Weapon, un ensemble de cinq sneakers premium aux formes modernes et aux couleurs éclatantes qui révèlent l’esprit créatif de la marque.
Présentant chacune un design différent, les nouvelles Converse CONS Weapon ont une silhouette épurée et comportent des détails de fabrication et de design qui sont mis en relief par le côté léger et branché des sneakers.
Cette collection chic sera lancée durant l’été en attendant une collection de sneakers Converse CONS plus variée qui sera dévoilée en août.[youtube id= »http://youtu.be/kRAPmk5ecb0″ width= »620″ height= »360″]