K1X a réuni des sympathisants de la marque pour le lookbook SS2010 “Heads”. Chaque activiste s’est fendu d’une citation personnelle résumant leur relation avec le basketball…
Le résultat est une collection intimiste de portraits où se cotoyent ballers, danceurs et quidams.
Voici la famille K1X!
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- Harry – One Man Show: “Von nix kommt nix.”
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- Dave – Ami de la famille: “This goes out to my first love… You gave me the passion – you gave me a bunch of nasty injuries – you gave me unforgettable moments – you gave me homies… I don’t know where I would be without my one true love, basketball…!?”
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- Rufus – Entertainer: “Just cuz u got hops, don’t mean u got skills…”
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- Bamba Nazar – DJ & Producer: “Take a loss like a champ and win like a rookie – your motivation in this game of life will never die.”
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- Johnny Kilroy – activiste basket de rue- “Quand on shoote, on ne raconte pas sa vie”
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- Evan – DJ: “My first year in High School I was not known for my high percentage jump shot. My coaches were well aware of this and made it clear that even if I had an open look at a 17 foot jumper I better pass the ball. One game I had that look and I heard the coach – standing right behind me on the bench scream out, “don’t shoot it!”. I nailed that jumper. It might sound like a cliché, but that one jump shot made me realize that with anything I wanted to accomplish in my life, hard work, practice and determination could prove even my boldest doubters wrong.”
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- Kadour – Godfather of Dunk: “Dunk or die!”
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- Wilson – Performer: “Basketball, Wilson, it’s me.”
